The hot news, from PerthNow …
THE Government’s road to electoral recovery rests with a new demographic known as “mummy bloggers”, Labor MPs have been told.
And they have been urged to get on Facebook to reach this new generation of “soft” voters.
In the last caucus meeting before MPs break for winter recess, Prime Minister Julia Gillard subjected her backbench to a one-hour PowerPoint presentation on how she would restore Labor’s credibility.
Soft voters? They’d have to be soft in the head. I heard it put quite neatly the other day, “Re-electing Julia would be like backing up the Titanic and smacking the iceberg again”. However …
One senior right-wing MP said Ms Gillard told them she had a plan and “not to worry”. Asked what the plan was, the MP replied: “I can’t remember. I stopped listening as soon as the PowerPoint screen came down.”
Stopped listening … well whine not. Labor Party national secretary George Wright also addressed caucus over the disastrous polling.
“There is no need to tell you that things are rugged out there,” Mr Wright was reported to have said.
However, he said Labor’s hopes for revival rested with so-called “mummy bloggers” – a new social demographic that needed to be tapped as they were regarded as “a soft” vote and could be lured to Labor.
bobmcgee 