100% …

Sadly, KTVU had produced a promo patting themselves on the back, boasting …

KTVU Channel 2 News owned this breaking news story with a number of firsts!

– First on-air.
– First on-line.
– First with alerts to mobile devices.
– First on Twitter & Facebook.
– First with aerial shots from KTVU NewsChopper 2.
– First with a live reporter from the scene.
– First live interview with anyone connected to someone on the flight.

Rosenthal is quoted in the promo: “Being first on air and on every platform in all aspects of our coverage was a great accomplishment, but being 100% accurate, effectively using our great sources and social media without putting a single piece of erroneous information on our air, is what we are most proud of as a newsroom.”

One minute a rooster, the next a feather duster …

Appropriate actions will be taken to ensure that such a serious error is not repeated.

The KTVU producer who tweeted “Oh sh*t” after the gaffe has since deleted his account. The station apologized for the error, noting that an NTSB official confirmed the names for them Friday morning.

It’s not clear how the hoax originated, and whether or not the intern created the fake names.

The TV station’s mistake is especially embarrassing considering that the Associated Press reported the correct names of the pilot and co-pilot on Wednesday.

The Asian American Journalists Association has released its own statement on the screw-up, saying: “Words cannot adequately express the outrage we … feel over KTVU’s on-air blunder that made a mockery of the Asiana Airlines tragedy and offended so many loyal viewers of the San Francisco Bay Area station.”

The plane crash killed three people and is under investigation.

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