“Behold,” boasted the electric vehicle (EV) company Nikola. “The 1,000 HP, zero-emission Nikola One semi-truck in motion.”
The claim was technically true. The lorry was indeed moving. But as the Arizona-based start-up admitted last week, it was moving because it had been towed up a hill and then left to roll.
“Nikola never stated its truck was driving under its own propulsion in the video,” a spokesman defiantly declared. “As Nikola pivoted to the next generation of trucks, it ultimately decided not to invest additional resources into completing the process to make the Nikola One drive on its own propulsion.”
After the admission forced Nikola’s chairman and founder Trevor Milton to resign, shares in the company plunged on Monday.